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taobao.ovs.tbk.material.item.recommend (淘宝客-推广者-物料精选正式版)

淘宝客-推广者-物料精选正式版,海外联盟商品库推荐,支持入参对应的“推广位”和官方提供的“物料id”,获取指定物料信息和推广链接,并且额外支持渠道自定义参数、分站物料、禁限售/运过滤、海外特色商品库等。 -- Merchandise Recommend, Recommended Overseas Affiliate Product Library: Supports input of the corresponding "ad zone ID" and the official "material ID" to obtain specified material information and promotion links. Additionally, it supports custom channel parameters, subsite materials, filtering for prohibited/restricted sales or shipping, as well as overseas-featured product libraries.

公共参数

请求参数

名称 类型 是否必须 示例值 更多限制 描述
unid String 可选 1234567 渠道自定义参数 -- Channel Custom Parameters
page_no Number 可选 1 页码,默认1 -- Page Number, default is 1
page_size Number 可选 20 页大小,默认20,1~100 -- Page Size, default is 20, range 1~100
adzone_id Number 可选 12345678 推广位ID,mm_xxx_xxx_12345678三段式的最后一段数字 -- Ad Zone ID, the last segment of the three-part "mm_xxx_xxx_12345678"
material_id Number 可选 106395 官方物料ID -- Official Material ID

响应参数

名称 类型 示例值 描述
total_results Number 1234 搜索到符合条件的结果总数 -- Total number of results matching the criteria
next_page Number 2 下一页页码 -- Next page number
has_next Boolean true 是否还有下一页 -- Is there a next page?
result_list MaterialItemSummaryInfo [] 商品列表 -- Product list
  • └ item_id
  • String
  • O0rq6kjfzt6WxJ3gj8H42ahkiJ-5Aqw2ATWpWVJn09UZ
  • 商品信息-淘宝客新商品ID -- Product information - Taobao Partner new product ID
  • coupon_info
  • MaterialItemCouponInfoDTO
  • 商品优惠券信息 -- Product coupon information
  • └ coupon_start_fee
  • String
  • 17
  • 优惠券信息-满减的满额 -- Coupon information - Minimum amount for discount
  • └ coupon_remain_count
  • Number
  • 27000
  • 优惠券信息-券数量 -- Coupon information - Number of coupons
  • └ coupon_amount
  • String
  • 5
  • 优惠券信息-券面额 -- Coupon information - Coupon value
  • └ coupon_activity_id
  • String
  • 30660aec6d334a929186b8ca49892bca
  • 优惠券信息-券模版ID -- Coupon information - Coupon template ID
  • └ coupon_sale_text_info
  • String
  • 满17元减5元
  • 优惠券信息-券文案 -- Coupon information - Coupon description
  • └ coupon_effective_start_time
  • Number
  • 1748361600000
  • 优惠券信息-券有效时间-开始时间 毫秒时间戳 -- Coupon information - Coupon validity period - Start time (in milliseconds timestamp)
  • └ coupon_effective_end_time
  • Number
  • 1749052799000
  • 优惠券信息-券有效时间-结束时间 毫秒时间戳 -- Coupon information - Coupon validity period - End time (in milliseconds timestamp)
  • publish_info
  • MaterialItemPublishInfoDTO
  • 淘客推广信息 -- Taobao Partner promotion information
  • └ click_url
  • String
  • https://intl.taobao.com/dp?h5Url=https%3A%2F%2Fpre-wormhole.tmall.com%2Fwow%2Fz%2Foversea%2Fgam%2Fpre-ovs-affiliate-pdp%3Fwh_showError%3Dtrue%26itemId%3D527575926534%26pid%3Dmm_26632943_457000242_108856900407%26relationId%3D2852359894%26language%3Dzh_CN%26site%3DOTHER%26ovs_scene%3Dtop_api_link_convert%26is_ovs_cpa%3D1%26ovs_cpa_scene%3Daffiliate_joint_attribution
  • 默认跳转链接 -- Default redirect link
  • income_info
  • MaterialItemIncomeInfoDTO
  • 商品佣金信息 -- Product commission information
  • └ commission_rate
  • String
  • 200
  • 商品佣金比率 -- Product commission rate
  • └ lock_rate_start_time
  • Number
  • 1748361600000
  • 推广信息-商品信息-锁佣开始时间 -- Promotion information - product information - commission lock start time
  • └ lock_rate
  • String
  • 300
  • 推广信息-商品信息-锁住的佣金率 -- Promotion information - product information - locked commission rate
  • └ lock_rate_end_time
  • Number
  • 1749052799000
  • 推广信息-商品信息-锁佣结束时间 -- Promotion information - product information - commission lock end time
  • └ commission_amount
  • String
  • 0.30
  • 商品佣金金额 -- Product commission amount
  • └ income_rate
  • String
  • 15.01
  • 商品信息-收入比率(%);商品佣金比率+补贴比率 -- Product information - Revenue ratio (%); Commission ratio + Subsidy ratio
  • └ commission_type
  • String
  • MKT
  • 佣金类型。MKT表示营销计划,SP表示定向计划,COMMON表示通用计划,ZX表示自选计划 -- Commission type. MKT represents Marketing Plan, SP represents Targeted Plan, COMMON represents General Plan, ZX represents Custom Plan
  • └ coupon_share_url
  • String
  • https://intl.taobao.com/dp?h5Url=https%3A%2F%2Fpre-wormhole.tmall.com%2Fwow%2Fz%2Foversea%2Fgam%2Fpre-ovs-affiliate-pdp%3Fwh_showError%3Dtrue%26itemId%3D527575926534%26pid%3Dmm_26632943_457000242_108856900407%26relationId%3D2852359894%26language%3Dzh_CN%26site%3DOTHER%26ovs_scene%3Dtop_api_link_convert%26is_ovs_cpa%3D1%26ovs_cpa_scene%3Daffiliate_joint_attribution
  • 券二合一页链接 -- Combined coupon page link
  • price_promotion_info
  • MaterialItemPromotionInfoDTO
  • 价格促销信息 -- Price promotion information
  • └ reserve_price
  • String
  • 69.8
  • 商品信息-一口价,通常显示为划线价 -- Product information - Fixed price, usually displayed as a strike-through price
  • └ predict_rounding_up_price
  • String
  • 9.9
  • 促销信息-预估凑单价(元)。预估凑单叠加优惠后的商品单价 -- Promotion information - estimated bundle price (RMB). Estimated unit price after combining bundle and discounts.
  • promotion_tag_list
  • MaterialItemPromotionTagDTO []
  • 标签信息列表 -- Tag information list
  • └ tag_name
  • String
  • 满100减10
  • 标签名称 -- Tag name
  • └ final_promotion_price
  • String
  • 59.9
  • 促销信息-预估到手价(元)。若属于预售商品,付定金时间内,预估到手价价=定金+尾款的预估到手价 -- Promotion information - estimated final price (RMB). For pre-sale items, during the deposit payment period, the estimated final price equals the deposit plus the estimated balance payment price.
  • └ predict_rounding_up_price_desc
  • String
  • 需凑单,需买2件
  • 促销信息-凑单价说明,描述凑单价的实现说明。如 “可凑单”或“需买X件” -- Promotion information - bundle price description, explaining how the bundle price is achieved, such as "bundling available" or "need to buy X items".
  • final_promotion_path_list
  • MaterialItemPromotionPathDTO []
  • 到手价优惠路径列表 -- Final price discount path list
  • └ promotion_title
  • String
  • 商品券
  • 优惠名称 -- Discount name
  • └ promotion_start_time
  • Number
  • 1750435200000
  • 优惠开始时间 -- Discount start time
  • └ promotion_desc
  • String
  • 满15减6
  • 优惠利益点文案,如“1件7.92折”、“每200减20”等 -- Discount benefit description, such as "7.92% off for 1 item", "20 RMB off every 200 RMB", etc.
  • └ promotion_id
  • String
  • 4c1fd912051543e1ab095e5925618bf7
  • 优惠ID -- Discount ID
  • └ promotion_end_time
  • Number
  • 1751299199000
  • 优惠结束时间 -- Discount end time
  • └ promotion_fee
  • String
  • 6
  • 实际优惠金额(元) -- Actual discount amount (RMB)
  • └ zk_final_price
  • String
  • 29.9
  • 促销信息-销售价格,无促销时等于一口价,有促销时为促销价。若属于预售商品,付定金时间内,在线售卖价=预售价 -- Promotion information - selling price. When there is no promotion, it equals the fixed price; when there is a promotion, it is the promotional price. For pre-sale items, during the deposit payment period, the online selling price equals the pre-sale price.
  • more_promotion_list
  • MaterialItemMorePromotionDTO []
  • 更多活动优惠 -- More promotional discounts
  • └ promotion_title
  • String
  • 秒杀直降
  • 优惠名称 -- Discount name
  • └ promotion_start_time
  • String
  • 1748966401000
  • 优惠结束时间 -- Discount end time
  • └ promotion_desc
  • String
  • 直降9元
  • 优惠利益点文案,如“1件7.92折”、“每200减20”等 -- Discount benefit description, such as "7.92% off for 1 item", "20 RMB off every 200 RMB", etc.
  • └ promotion_end_time
  • String
  • 1753943938000
  • 优惠结束时间 -- Discount end time
  • └ promotion_id
  • String
  • 2191463496637
  • 优惠ID -- Discount ID
  • item_basic_info
  • MaterialItemBasicInfoDTO
  • 商品基本信息 -- Basic product information
  • └ white_image
  • String
  • https://img.alicdn.com/bao/uploaded/O1CN01u4x0VE25MYAW4d8ep_!!6000000007512-0-yinhe.jpg
  • 商品信息-商品白底图 -- Product information - product image with white background
  • └ brand_name
  • String
  • 凯利来
  • 商品信息-品牌名称 -- Product information - brand name
  • └ level_one_category_name
  • String
  • 零食/坚果/特产
  • 商品信息-一级类目名称 -- Product information - primary category name
  • └ pict_url
  • String
  • https://img.alicdn.com/bao/uploaded/i1/3461918757/O1CN01rvW7VL2EYlLspAtaW_!!0-item_pic.jpg
  • 商品信息-商品主图 -- Product information - main product image
  • └ short_title
  • String
  • 凯利来手撕面包蛋糕点心糕点充饥
  • 商品信息-商品短标题 -- Product information - short product title
  • └ title
  • String
  • 凯利来千层软手撕面包整箱早餐鲜活蛋糕休闲零食蛋糕点心夜宵充饥
  • 商品信息-商品标题 -- Product information - product title
  • └ category_name
  • String
  • 传统西式糕点
  • 商品信息-叶子类目名称 -- Product information - leaf category name
  • └ is_prepay
  • Boolean
  • true
  • 商品信息-是否加入消费者保障 -- Product information - participation in consumer protection
  • └ small_images
  • String []
  • 商品信息-商品小图列表 -- Product information - list of small product images
  • └ seller_id
  • Number
  • 3461918757
  • 店铺信息-卖家ID -- Store information - seller ID
  • └ sub_title
  • String
  • 新老包装交替发货,现做现发。
  • 商品信息-商品子标题 -- Product information - product subtitle
  • └ provcity
  • String
  • 河南 濮阳
  • 商品信息-宝贝所在地 -- Product information - product location
  • └ tk_total_sales
  • String
  • 100000
  • 商品信息-淘客30天推广量 -- Product information - Taoke 30-day promotion volume
  • └ ratesum
  • Number
  • 16
  • 店铺信息-卖家等级 -- Store information - seller level
  • └ annual_vol
  • String
  • 80万+
  • 年销量 -- Annual sales volume
  • └ shop_title
  • String
  • 凯利来旗舰店
  • 店铺信息-店铺名称 -- Store information - store name
  • └ shop_dsr
  • Number
  • 48435
  • 店铺信息-店铺dsr评分 -- Store information - store DSR score
  • └ user_type
  • Number
  • 1
  • 店铺信息-卖家类型,0表示淘宝,1表示天猫,3表示特价版 -- Store information - seller type (0 for Taobao, 1 for Tmall, 3 for Special Price Edition)
  • └ level_one_category_id
  • Number
  • 50002766
  • 商品信息-一级类目ID -- Product information - primary category ID
  • └ category_id
  • Number
  • 50012598
  • 商品信息-叶子类目ID -- Product information - leaf category ID
  • presale_info
  • MaterialItemPresaleInfoDTO
  • 预售信息 -- Pre-sale information
  • └ presale_discount_fee_text
  • String
  • 179
  • 预售商品-预售优惠金额 -- Pre-sale product - pre-sale discount amount
  • └ presale_end_time
  • Number
  • 1747065599000
  • 预售商品-付定金结束时间(毫秒) -- Pre-sale product - deposit payment end time (ms)
  • └ presale_deposit
  • String
  • 1
  • 预售商品-定金(元) -- Pre-sale product - deposit (RMB)
  • └ presale_tail_end_time
  • Number
  • 1747065599000
  • 预售商品-付尾款结束时间(毫秒) -- Pre-sale product - balance payment end time (ms)
  • └ presale_start_time
  • Number
  • 1746532800000
  • 预售商品-付定金开始时间(毫秒) -- Pre-sale product - deposit payment start time (ms)
  • └ presale_tail_start_time
  • Number
  • 1747065599000
  • 预售商品-付尾款开始时间(毫秒) -- Pre-sale product - balance payment start time (ms)

请求示例

  • JAVA
  • .NET
  • PHP
  • CURL
  • Python
  • C/C++
  • NodeJS
TaobaoClient client = new DefaultTaobaoClient(url, appkey, secret);
OvsTbkMaterialItemRecommendRequest req = new OvsTbkMaterialItemRecommendRequest();
req.setUnid("1234567");
req.setPageNo(1L);
req.setPageSize(20L);
req.setAdzoneId(12345678L);
req.setMaterialId(106395L);
OvsTbkMaterialItemRecommendResponse rsp = client.execute(req);
System.out.println(rsp.getBody());

响应示例

  • XML示例
  • JSON示例
<ovs_tbk_material_item_recommend_response>
    <total_results>1234</total_results>
    <next_page>2</next_page>
    <has_next>true</has_next>
    <result_list>
        <material_item_summary_info>
            <item_id>O0rq6kjfzt6WxJ3gj8H42ahkiJ-5Aqw2ATWpWVJn09UZ</item_id>
            <coupon_info>
                <coupon_start_fee>17</coupon_start_fee>
                <coupon_remain_count>27000</coupon_remain_count>
                <coupon_amount>5</coupon_amount>
                <coupon_activity_id>30660aec6d334a929186b8ca49892bca</coupon_activity_id>
                <coupon_sale_text_info>满17元减5元</coupon_sale_text_info>
                <coupon_effective_start_time>1748361600000</coupon_effective_start_time>
                <coupon_effective_end_time>1749052799000</coupon_effective_end_time>
            </coupon_info>
            <publish_info>
                <click_url>https://intl.taobao.com/dp?h5Url=https%3A%2F%2Fpre-wormhole.tmall.com%2Fwow%2Fz%2Foversea%2Fgam%2Fpre-ovs-affiliate-pdp%3Fwh_showError%3Dtrue%26itemId%3D527575926534%26pid%3Dmm_26632943_457000242_108856900407%26relationId%3D2852359894%26language%3Dzh_CN%26site%3DOTHER%26ovs_scene%3Dtop_api_link_convert%26is_ovs_cpa%3D1%26ovs_cpa_scene%3Daffiliate_joint_attribution</click_url>
                <income_info>
                    <commission_rate>200</commission_rate>
                    <lock_rate_start_time>1748361600000</lock_rate_start_time>
                    <lock_rate>300</lock_rate>
                    <lock_rate_end_time>1749052799000</lock_rate_end_time>
                    <commission_amount>0.30</commission_amount>
                </income_info>
                <income_rate>15.01</income_rate>
                <commission_type>MKT</commission_type>
                <coupon_share_url>https://intl.taobao.com/dp?h5Url=https%3A%2F%2Fpre-wormhole.tmall.com%2Fwow%2Fz%2Foversea%2Fgam%2Fpre-ovs-affiliate-pdp%3Fwh_showError%3Dtrue%26itemId%3D527575926534%26pid%3Dmm_26632943_457000242_108856900407%26relationId%3D2852359894%26language%3Dzh_CN%26site%3DOTHER%26ovs_scene%3Dtop_api_link_convert%26is_ovs_cpa%3D1%26ovs_cpa_scene%3Daffiliate_joint_attribution</coupon_share_url>
            </publish_info>
            <price_promotion_info>
                <reserve_price>69.8</reserve_price>
                <predict_rounding_up_price>9.9</predict_rounding_up_price>
                <promotion_tag_list>
                    <material_item_promotion_tag_d_t_o>
                        <tag_name>满100减10</tag_name>
                    </material_item_promotion_tag_d_t_o>
                </promotion_tag_list>
                <final_promotion_price>59.9</final_promotion_price>
                <predict_rounding_up_price_desc>需凑单,需买2件</predict_rounding_up_price_desc>
                <final_promotion_path_list>
                    <material_item_promotion_path_d_t_o>
                        <promotion_title>商品券</promotion_title>
                        <promotion_start_time>1750435200000</promotion_start_time>
                        <promotion_desc>满15减6</promotion_desc>
                        <promotion_id>4c1fd912051543e1ab095e5925618bf7</promotion_id>
                        <promotion_end_time>1751299199000</promotion_end_time>
                        <promotion_fee>6</promotion_fee>
                    </material_item_promotion_path_d_t_o>
                </final_promotion_path_list>
                <zk_final_price>29.9</zk_final_price>
                <more_promotion_list>
                    <material_item_more_promotion_d_t_o>
                        <promotion_title>秒杀直降</promotion_title>
                        <promotion_start_time>1748966401000</promotion_start_time>
                        <promotion_desc>直降9元</promotion_desc>
                        <promotion_end_time>1753943938000</promotion_end_time>
                        <promotion_id>2191463496637</promotion_id>
                    </material_item_more_promotion_d_t_o>
                </more_promotion_list>
            </price_promotion_info>
            <item_basic_info>
                <white_image>https://img.alicdn.com/bao/uploaded/O1CN01u4x0VE25MYAW4d8ep_!!6000000007512-0-yinhe.jpg</white_image>
                <brand_name>凯利来</brand_name>
                <level_one_category_name>零食/坚果/特产</level_one_category_name>
                <pict_url>https://img.alicdn.com/bao/uploaded/i1/3461918757/O1CN01rvW7VL2EYlLspAtaW_!!0-item_pic.jpg</pict_url>
                <short_title>凯利来手撕面包蛋糕点心糕点充饥</short_title>
                <title>凯利来千层软手撕面包整箱早餐鲜活蛋糕休闲零食蛋糕点心夜宵充饥</title>
                <category_name>传统西式糕点</category_name>
                <is_prepay>true</is_prepay>
                <seller_id>3461918757</seller_id>
                <sub_title>新老包装交替发货,现做现发。</sub_title>
                <provcity>河南 濮阳</provcity>
                <tk_total_sales>100000</tk_total_sales>
                <ratesum>16</ratesum>
                <annual_vol>80万+</annual_vol>
                <shop_title>凯利来旗舰店</shop_title>
                <shop_dsr>48435</shop_dsr>
                <user_type>1</user_type>
                <level_one_category_id>50002766</level_one_category_id>
                <category_id>50012598</category_id>
            </item_basic_info>
            <presale_info>
                <presale_discount_fee_text>179</presale_discount_fee_text>
                <presale_end_time>1747065599000</presale_end_time>
                <presale_deposit>1</presale_deposit>
                <presale_tail_end_time>1747065599000</presale_tail_end_time>
                <presale_start_time>1746532800000</presale_start_time>
                <presale_tail_start_time>1747065599000</presale_tail_start_time>
            </presale_info>
        </material_item_summary_info>
    </result_list>
</ovs_tbk_material_item_recommend_response>

异常示例

  • XML示例
  • JSON示例
<error_response>
    <code>50</code>
    <msg>Remote service error</msg>
    <sub_code>isv.invalid-parameter</sub_code>
    <sub_msg>非法参数</sub_msg>
</error_response>

错误码解释

错误码 错误描述 解决方案

API工具

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FAQ

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