淘宝开放平台

请求地址：

环境	HTTP请求地址	HTTPS请求地址
正式环境	http://gw.api.taobao.com/router/rest	https://eco.taobao.com/router/rest

公共请求参数：

名称	类型	是否必须	描述
method	String	是	API接口名称。
app_key	String	是	TOP分配给应用的AppKey。
target_app_key	String	否	被调用的目标AppKey，仅当被调用的API为第三方ISV提供时有效。
sign_method	String	是	签名的摘要算法，可选值为：hmac，md5。
sign	String	是	API输入参数签名结果，签名算法介绍请点击这里。
session	String	否	用户登录授权成功后，TOP颁发给应用的授权信息，详细介绍请点击这里。当此API的标签上注明：“需要授权”，则此参数必传；“不需要授权”，则此参数不需要传；“可选授权”，则此参数为可选。
timestamp	String	是	时间戳，格式为yyyy-MM-dd HH:mm:ss，时区为GMT+8，例如：2015-01-01 12:00:00。淘宝API服务端允许客户端请求最大时间误差为10分钟。
format	String	否	响应格式。默认为xml格式，可选值：xml，json。
v	String	是	API协议版本，可选值：2.0。
partner_id	String	否	合作伙伴身份标识。
simplify	Boolean	否	是否采用精简JSON返回格式，仅当format=json时有效，默认值为：false。

名称	类型	是否必须	示例值	描述
media_request_id	String	必须	20260909-kuaishou-0001	本次上报请求的唯一标识，由渠道生成，用于幂等去重与问题排查
data_list	MediaAdDeliveryData	必须		投放数据明细列表，单次最多20条
└ ad_plan_id String 必须 1234567890 渠道侧广告计划ID └ cumulative_clicks Number 必须 1024 当日00:00起累计点击数 └ ad_plan_status String 必须 DELIVERING 广告计划投放状态，可选值：DELIVERING-投放中（不传时默认）、PAUSED-已暂停 └ data_ds String 必须 2026-09-09 数据日期，格式yyyy-MM-dd └ cumulative_impressions Number 必须 20480 当日00:00起累计曝光数 └ ad_url String 必须 https://s.click.taobao.com/t?union_lens=lensId%3APUB%401789367501%400b51413f_0e3c_1a09e9d4115_61b2%4001%40eyJmbG9vcklkIjozODg1Miiwiic3BtQiiI6Il9wb3J0YWxfdjJfcGFnZXNfYWN0aXZpdHlfb2ZmaWNpYWxfaW5kZXhfaHRtIn0ie%3BeventPageId%3A20150318020020616&e=m%3D2%26s%3DGmCTpHcJQQlw4vFB6t2Z2iperVdZeJviU%2F9%2F0taeK29yINtkUhsv0J63mq6YFFsH5J665KxWBvSgpaE1qudUv90%2FtlmigErT3J8GEe2x4LTMApjloDKBxC9dSeoMnpZxQ%2BNeRhkrKyfCg%2Fx6BHtN2amAOqUjIVeCy0DxCSzwFgFd1le1%2FF%2FLHXyKwiqD2WK0Bmf7LSR66ag4aIh%2BwnIONST8IooNW8SzO5CcJgHDOBKFzyYjawoqwGqFT2L8zA8AenRgoMDA9RxaStlqWXQNCaL5hJsmYtS08oovT2Pxm9VKf0XWdTifwuNnmTVPKHUVrkIlK2AqfCSMEviNmF5ZqJbZmEQQQa%2Bz0UhkKcgyXkqcbly%2F3WRJhIMf3%2FRtF3bLFZ8zVBsKeTxtq4mV2RJ4QO6nlMpVnOk0l93MMi05QIb%2FBmp3hScGi2EId4CLhiH%2BSfbgGt%2Bo7WkjgjPuSHStOAWl2xlqV9tnbR7azkZ0DuKX05q8qilM6C3AkZG4QpEr%2FhZb6eosVpI%3D 投放落地页完整URL，联盟侧从中解析pid与rootPageId └ cumulative_cost Number 必须 35800 当日00:00起累计消耗，单位：分 └ upload_time Number 必须 1789012345678 广告平台侧数据更新时间戳，Unix毫秒 └ platform String 必须 kuaishou 投放平台英文编码，可选值：tencent、oceanengine、baidu、kuaishou、huawei、honor、oppo、vivo、xiaomi及对应-non后缀的非信息流编码（所有资源位默认信息流资源位，按照15分钟处理数据，若有非信息流资源位，可使用non标识，比如（oppo-non）代表OPPO的非信息流资源位置，按照1小时处理数据）

名称	类型	示例值	描述
total	Number	3	本次上报的数据总条数
fail_count	Number	0	上报失败的数据条数
success_count	Number	3	上报成功的数据条数
results	MediaAdDeliveryItemResult []		逐条上报结果列表，与入参 data_list 逐条对应
└ first_binding Boolean true 是否为该广告计划与推广位的首次绑定 └ ad_plan_id String 1234567890 渠道广告计划ID，与上报入参一致 └ success Boolean true 该条数据是否上报成功 └ error_code String PLATFORM_INVALID 该条数据上报失败的错误码，成功时为空 └ pid String mm_123456789_2345678_98765432 该广告计划绑定的淘客推广位 pid └ root_page_id String 98765432 会场id └ error_msg String 上报失败：platform 非法该条数据上报失败的原因描述，成功时为空

JAVA
.NET
PHP
CURL
Python
C/C++
NodeJS

TaobaoClient client = new DefaultTaobaoClient(url, appkey, secret);
TbkMarketingDataReportRequest req = new TbkMarketingDataReportRequest();
req.setMediaRequestId("20260909-kuaishou-0001");
TbkMarketingDataReportRequest.MediaAdDeliveryData obj1 = new TbkMarketingDataReportRequest.MediaAdDeliveryData();
obj1.setAdPlanId("1234567890");
obj1.setCumulativeClicks(1024L);
obj1.setAdPlanStatus("DELIVERING");
obj1.setDataDs("2026-09-09");
obj1.setCumulativeImpressions(20480L);
obj1.setAdUrl("https://s.click.taobao.com/t?union_lens=lensId%3APUB%401789367501%400b51413f_0e3c_1a09e9d4115_61b2%4001%40eyJmbG9vcklkIjozODg1Miiwiic3BtQiiI6Il9wb3J0YWxfdjJfcGFnZXNfYWN0aXZpdHlfb2ZmaWNpYWxfaW5kZXhfaHRtIn0ie%3BeventPageId%3A20150318020020616&e=m%3D2%26s%3DGmCTpHcJQQlw4vFB6t2Z2iperVdZeJviU%2F9%2F0taeK29yINtkUhsv0J63mq6YFFsH5J665KxWBvSgpaE1qudUv90%2FtlmigErT3J8GEe2x4LTMApjloDKBxC9dSeoMnpZxQ%2BNeRhkrKyfCg%2Fx6BHtN2amAOqUjIVeCy0DxCSzwFgFd1le1%2FF%2FLHXyKwiqD2WK0Bmf7LSR66ag4aIh%2BwnIONST8IooNW8SzO5CcJgHDOBKFzyYjawoqwGqFT2L8zA8AenRgoMDA9RxaStlqWXQNCaL5hJsmYtS08oovT2Pxm9VKf0XWdTifwuNnmTVPKHUVrkIlK2AqfCSMEviNmF5ZqJbZmEQQQa%2Bz0UhkKcgyXkqcbly%2F3WRJhIMf3%2FRtF3bLFZ8zVBsKeTxtq4mV2RJ4QO6nlMpVnOk0l93MMi05QIb%2FBmp3hScGi2EId4CLhiH%2BSfbgGt%2Bo7WkjgjPuSHStOAWl2xlqV9tnbR7azkZ0DuKX05q8qilM6C3AkZG4QpEr%2FhZb6eosVpI%3D");
obj1.setCumulativeCost(35800L);
obj1.setUploadTime(1789012345678L);
obj1.setPlatform("kuaishou");
req.setDataList(obj1);
TbkMarketingDataReportResponse rsp = client.execute(req);
System.out.println(rsp.getBody());

ITopClient client = new DefaultTopClient(url, appkey, secret);
TbkMarketingDataReportRequest req = new TbkMarketingDataReportRequest();
req.MediaRequestId = "20260909-kuaishou-0001";
TbkMarketingDataReportRequest.MediaAdDeliveryDataDomain obj1 = new TbkMarketingDataReportRequest.MediaAdDeliveryDataDomain();
obj1.AdPlanId = "1234567890";
obj1.CumulativeClicks = 1024L;
obj1.AdPlanStatus = "DELIVERING";
obj1.DataDs = "2026-09-09";
obj1.CumulativeImpressions = 20480L;
obj1.AdUrl = "https://s.click.taobao.com/t?union_lens=lensId%3APUB%401789367501%400b51413f_0e3c_1a09e9d4115_61b2%4001%40eyJmbG9vcklkIjozODg1Miiwiic3BtQiiI6Il9wb3J0YWxfdjJfcGFnZXNfYWN0aXZpdHlfb2ZmaWNpYWxfaW5kZXhfaHRtIn0ie%3BeventPageId%3A20150318020020616&e=m%3D2%26s%3DGmCTpHcJQQlw4vFB6t2Z2iperVdZeJviU%2F9%2F0taeK29yINtkUhsv0J63mq6YFFsH5J665KxWBvSgpaE1qudUv90%2FtlmigErT3J8GEe2x4LTMApjloDKBxC9dSeoMnpZxQ%2BNeRhkrKyfCg%2Fx6BHtN2amAOqUjIVeCy0DxCSzwFgFd1le1%2FF%2FLHXyKwiqD2WK0Bmf7LSR66ag4aIh%2BwnIONST8IooNW8SzO5CcJgHDOBKFzyYjawoqwGqFT2L8zA8AenRgoMDA9RxaStlqWXQNCaL5hJsmYtS08oovT2Pxm9VKf0XWdTifwuNnmTVPKHUVrkIlK2AqfCSMEviNmF5ZqJbZmEQQQa%2Bz0UhkKcgyXkqcbly%2F3WRJhIMf3%2FRtF3bLFZ8zVBsKeTxtq4mV2RJ4QO6nlMpVnOk0l93MMi05QIb%2FBmp3hScGi2EId4CLhiH%2BSfbgGt%2Bo7WkjgjPuSHStOAWl2xlqV9tnbR7azkZ0DuKX05q8qilM6C3AkZG4QpEr%2FhZb6eosVpI%3D";
obj1.CumulativeCost = 35800L;
obj1.UploadTime = 1789012345678L;
obj1.Platform = "kuaishou";
req.DataList_ = obj1;
TbkMarketingDataReportResponse rsp = client.Execute(req);
Console.WriteLine(rsp.Body);

$c = new TopClient;
$c->appkey = $appkey;
$c->secretKey = $secret;
$req = new TbkMarketingDataReportRequest;
$req->setMediaRequestId("20260909-kuaishou-0001");
$data_list = new MediaAdDeliveryData;
$data_list->ad_plan_id="1234567890";
$data_list->cumulative_clicks="1024";
$data_list->ad_plan_status="DELIVERING";
$data_list->data_ds="2026-09-09";
$data_list->cumulative_impressions="20480";
$data_list->ad_url="https://s.click.taobao.com/t?union_lens=lensId%3APUB%401789367501%400b51413f_0e3c_1a09e9d4115_61b2%4001%40eyJmbG9vcklkIjozODg1Miiwiic3BtQiiI6Il9wb3J0YWxfdjJfcGFnZXNfYWN0aXZpdHlfb2ZmaWNpYWxfaW5kZXhfaHRtIn0ie%3BeventPageId%3A20150318020020616&e=m%3D2%26s%3DGmCTpHcJQQlw4vFB6t2Z2iperVdZeJviU%2F9%2F0taeK29yINtkUhsv0J63mq6YFFsH5J665KxWBvSgpaE1qudUv90%2FtlmigErT3J8GEe2x4LTMApjloDKBxC9dSeoMnpZxQ%2BNeRhkrKyfCg%2Fx6BHtN2amAOqUjIVeCy0DxCSzwFgFd1le1%2FF%2FLHXyKwiqD2WK0Bmf7LSR66ag4aIh%2BwnIONST8IooNW8SzO5CcJgHDOBKFzyYjawoqwGqFT2L8zA8AenRgoMDA9RxaStlqWXQNCaL5hJsmYtS08oovT2Pxm9VKf0XWdTifwuNnmTVPKHUVrkIlK2AqfCSMEviNmF5ZqJbZmEQQQa%2Bz0UhkKcgyXkqcbly%2F3WRJhIMf3%2FRtF3bLFZ8zVBsKeTxtq4mV2RJ4QO6nlMpVnOk0l93MMi05QIb%2FBmp3hScGi2EId4CLhiH%2BSfbgGt%2Bo7WkjgjPuSHStOAWl2xlqV9tnbR7azkZ0DuKX05q8qilM6C3AkZG4QpEr%2FhZb6eosVpI%3D";
$data_list->cumulative_cost="35800";
$data_list->upload_time="1789012345678";
$data_list->platform="kuaishou";
$req->setDataList(json_encode($data_list));
$resp = $c->execute($req);

curl -X POST 'http://gw.api.taobao.com/router/rest' \
-H 'Content-Type:application/x-www-form-urlencoded;charset=utf-8' \
-d 'app_key=12129701' \
-d 'format=json' \
-d 'method=taobao.tbk.marketing.data.report' \
-d 'partner_id=apidoc' \
-d 'sign=567FF5A3D23AEF9C78BAF7B897D60DBE' \
-d 'sign_method=hmac' \
-d 'timestamp=2026-09-25+10%3A35%3A22' \
-d 'v=2.0' \
-d 'data_list=null' \
-d 'media_request_id=20260909-kuaishou-0001'

# -*- coding: utf-8 -*-
import top.api

req=top.api.TbkMarketingDataReportRequest(url,port)
req.set_app_info(top.appinfo(appkey,secret))

req.media_request_id="20260909-kuaishou-0001"
req.data_list="数据结构示例JSON格式"
try:
	resp= req.getResponse()
	print(resp)
except Exception,e:
	print(e)

pTopRequest pRequest = alloc_top_request();
pTopResponse pResponse = NULL;
pTaobaoClient pClient = alloc_taobao_client(url, appkey, appsecret);
set_api_name(pRequest,"taobao.tbk.marketing.data.report");
add_param(pRequest,"media_request_id","20260909-kuaishou-0001");
add_param(pRequest,"data_list","数据结构JSON示例");
pResponse = top_execute(pClient,pRequest,NULL);
printf("ret code:%d\n",pResponse->code);
if(pResponse->code == 0){
	pTopResponseIterator ite = init_response_iterator(pResponse);
	pResultItem pResultItem = alloc_result_item();
	while(parseNext(ite, pResultItem) == 0){
		printf("%s:%s\n",pResultItem->key,pResultItem->value);
	}
	destroy_response_iterator(ite);
	destroy_result_item(pResultItem);
}
destroy_top_request(pRequest);
destroy_top_response(pResponse);
destroy_taobao_client(pClient);

TopClient = require('./topClient').TopClient;
var client = new TopClient({
	'appkey': 'appkey',
	'appsecret': 'secret',
	'url': 'http://gw.api.taobao.com/router/rest'
});

client.execute('taobao.tbk.marketing.data.report', {
	'media_request_id':'20260909-kuaishou-0001',
	'data_list':'数据结构JSON示例'
}, function(error, response) {
	if (!error) console.log(response);
	else console.log(error);
})

XML示例
JSON示例

<tbk_marketing_data_report_response>
    <total>3</total>
    <fail_count>0</fail_count>
    <success_count>3</success_count>
    <results>
        <media_ad_delivery_item_result>
            <first_binding>true</first_binding>
            <ad_plan_id>1234567890</ad_plan_id>
            <success>true</success>
            <error_code>PLATFORM_INVALID</error_code>
            <pid>mm_123456789_2345678_98765432</pid>
            <root_page_id>98765432</root_page_id>
            <error_msg>上报失败：platform 非法</error_msg>
        </media_ad_delivery_item_result>
    </results>
</tbk_marketing_data_report_response>

{
    "tbk_marketing_data_report_response":{
        "total":3,
        "fail_count":0,
        "success_count":3,
        "results":{
            "media_ad_delivery_item_result":[
                {
                    "first_binding":true,
                    "ad_plan_id":"1234567890",
                    "success":true,
                    "error_code":"PLATFORM_INVALID",
                    "pid":"mm_123456789_2345678_98765432",
                    "root_page_id":"98765432",
                    "error_msg":"上报失败：platform 非法"
                }
            ]
        }
    }
}

XML示例
JSON示例

<error_response>
    <code>50</code>
    <msg>Remote service error</msg>
    <sub_code>isv.invalid-parameter</sub_code>
    <sub_msg>非法参数</sub_msg>
</error_response>

{
	"error_response":{
		"msg":"Remote service error",
		"code":50,
		"sub_msg":"非法参数",
		"sub_code":"isv.invalid-parameter"
	}
}

错误码	错误描述	解决方案

API测试工具错误码查询工具 SDK下载

淘宝客API

taobao.tbk.marketing.data.report (淘宝客-推广者-商业化数据上报)

公共参数

请求参数

响应参数

请求示例

响应示例

异常示例

错误码解释

API工具

如何获得此API

FAQ